Our Story
The heart behind Adding Value
Adding Value was born out of a need for more ethical, sustainable finance and accounting services.
Adding Value exists because the charities, social enterprises and responsible businesses deserve better.
When our founder Matthew began his career as a portfolio Finance Director working across charities and social enterprises, he kept encountering the same problem. Purpose-driven organisations were being let down – either by undertrained internal finance staff who hadn’t been supported to develop the right skills, or by accountancy practices that simply didn’t understand how mission-led organisations work.. So he built something different.
Adding Value is a team of multi-skilled accountants who work exclusively with charities, social enterprises and responsible businesses – the kind of organisations that measure success in more ways than one. That’s a world we know well, and it’s the only world we work in.
We understand the pressures that come from grant funding cycles, restrictions on reserves and the need to demonstrate impact to funders whilst keeping the lights on. We understand that your board needs confidence, your team needs clarity and your beneficiaries need you to keep going. Our job is to make sure that finance is never the thing that holds you back.
How we work
Our values shape every client relationship and every decision we make as a business: trust and integrity, collaborative and respectful relationships, inclusiveness and a genuine commitment to building a better and more sustainable future.
We’ve held Good Business Charter accreditation since 2018 – reflecting our practices around fair pay, responsible pricing, prompt supplier payments, transparent employment policies and environmental responsibility. We pay the Real Living Wage. We pay our taxes, and we encourage our clients to do the same. We keep the ratio between our highest and lowest paid staff below 4:1, because we think that matters.
We add value in more ways than one. It’s not just our name, it’s the reason we exist.
Meet the Team
Finance Directors and Finance Business Partners
We provide you with experience-backed strategic financial advice and consultancy to help your business thrive in the long term
Ann Crane
Managing Director
Tony Flynn
Business Coach
Alex Preston
Finance Business Partner
Mark Ritson
Finance Business Partner
Sarah-Jane Fulton
Finance Business Partner
Tom Strong
Finance Business Partner
Lasma Zonnenberga
Project Accountant
Joseph Bradshaw
Management Accountant
Management Accountants
We prepare your management accounts and financial reports and can help you manage your budgets and understand your numbers
Natalie Morris
Management Accountant
Caroline Costello
Hannah McAllister
Jayne O'Brien
Matt Wright
Rachael McCoosh
Bookkeepers
We make sure all your finance data is neat and tidy and that your finance admin is all sorted out
Carol Quinn
Emiliia Zapalova
Ingrid Evans
Rob Bolton
Stephen Farrell
Payroll
We provide a payroll service that you can rely on
Phil Scahill
Payroll Manager
Liam Cromby
Payroll and Practice Administrator
Accountancy Practice & Independent Examination of Accounts
We ensure that you are compliant with all the regulatory requirements from HMRC, Companies House, and Charities Commission.
Bradley Eastham
Head of Accountancy Practice
Hiwot Araya
Accountant
Janet Miller
Independent Examiner
Dr Sarah Brown
Director of Research
Susie Italiano
Finance Trainer and TTR specialist